*This is an example of what our cans will look like*
*This is an example of our slogan*
*This is an example of our logo*
Target Market
The target market of Hops is males and females between the ages of 21-45. People who enjoy a refreshing seltzer with industry standard ABV of 5%.
Packaging Description
Our package will be sold in packs of 6 and packs of 12. Each can has an ABV of 5%. Our cans will have the design of our name “Hops” on it, as well as the design of our kangaroo mascot on it holding one of the drinks and having a few stuffed in his pouch. Our package that will hold the cans will just have the kangaroo on it with the drinks in his pouch and our slogan saying “Hops – Forget The Rest”
Disclosures
Like any normal alcoholic beverage, there are a couple of disclosures to let individuals know that what they are about to consume is either 1) going to impair their ability to do certain things, or 2) have affects on their health if they are not supposed to consume the beverage.
We will have four disclosures on our cans.
1. We will have it listed that they have an alcohol level of 5%.
2. Our nutrition facts and ingredients
3. “According to the surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.”
4. “Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.”
Discussion
When coming up with the design and concept for our product, we went with a logo and a slogan that could be trademarkable. The name Hops though, could not be trademarkable because of how generic of a name it is. We know that there are other companies out there with the name Hops, but we made our logo very different so that individuals would not get confused. Hopefully, when they think about the name Hops their mind immediately goes to the Kangaroo on our cans and packaging. When we start to learn more about the Trademark and Copyright process and rules, we will change our logo and slogan to make sure that they follow the correct categories so that we do not fall under a lawsuit while our product is on the market.
After our class on Monday, we decided that we needed to change the name of our company because it was generic. With a generic name comes the price of not being able to trademark our product. When searching for names, we used USPTO.gov to search the name Boing. While we could have used that company name (because the two others that were live were for clothing and hair care products) we thought it sounded too much like the energy drink name Bang, that has also just started producing 5% ABV seltzers. Instead we went another route and created the Fanciful name bRoo. There was only one other company that had this name, but, it was BROO and it was for coffee. Lucky for us, it has also been a dead trademark name for 2 years. We were now able to go through and remake all of our products with a name we could trademark, as well as bring our mascot into the name with Roo (Kangaroo), and have the word bRoo (Brew) to signify that it is alcohol.
Now that we have come up with this new name, we updated our cans to change that look and feel of our can. Here is our new can.
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